Analysts take quite different views on the size of Southeast Asia’s ecommerce market though, which is reflective of the challenges associated with gathering and reporting timely data in the region’s fast-evolving markets. The company’s mobile app ranked first in active users in the Philippines, Thailand, Malaysia, and Singapore. For the past few years, Google has teamed up with investment firm Temasek to publish an in-depth report on the internet economy across Southeast Asia. The company also estimates that roughly $1 in every $7 spent on retail around the world will be spent online in 2019, with global ecommerce spend totalling more than US$3.5 trillion for the year. Report Methodology for Vital Findings on the Most Visited E-commerce Platforms in Southeast Asia in Q1 2019. The latest trends also indicate that Southeast Asia will continue to enjoy double-digital growth in ecommerce spend well into the next decade, fuelled by increasing numbers of internet users, greater familiarity with online shopping, and improved consumer spending power. Category mix by order volume across all Lazada markets and business formats in July 2019 Lazada is SE Asia’s Most Comprehensive Ecommerce Ecosystem Category Mix by Order Volume (1) 4% 22% 29% 29% 17% 4% 22% 28% 29% 17% Digital Goods General Merchandise Consumer Electronics Fashion and Accessories FMCG The number of internet users in Southeast Asia has grown by more than 10 percent over the past 12 months, with internet penetration across the region as a whole now well above 60 percent. Shopee has come out on top as the most visited eCommerce platform in Southeast Asia, beating Lazada (#2) and Tokopedia (#3) with a total average of … The gross merchandise value of Southeast Asia's internet economy remained at $100 billion this year -- a figure it exceeded for the first time in 2019 -- and was projected to … Either way, with Southeast Asia already home to more internet users than either Northern America or Western Europe, it’s clear that digital represents a compelling opportunity across the region for brands hoping to reach a young – and increasingly affluent – audience. Read the full article →, Regional overview part 4: a detailed examination of the challenges and opportunities that are shaping the future of the ecommerce industry in Southeast Asia. The number of Internet users in Southeast Asia, and particularly in the 6 largest ASEA… The contest for a place in the market will be fierce and the contestants many. OVERVIEW TABLE OF CONTENTS … eMarketer takes a similar view to Statista, predicting that Southeast-Asian nations will enjoy strong growth in retail ecommerce spend this year. By then, these 45.77 million eCommerce users will spend an average of US$48.72 online. That figure represents year-on-year growth of more than 20 percent, compared to 2018 spend of just under US$3 trillion. Research from GlobalWebIndex shows that Southeast Asian countries have some of the highest levels of ecommerce adoption in the world, with Indonesian internet users reporting the highest rates of active online shopping of any nation in the company’s 46-country survey. Reports from the 2019 Global Ecommerce Fraud Management and 2018 CyberSource Online Fraud Benchmark in Southeast Asia have identified the most common types of fraud in e-commerce which are identity theft, phishing (posing as a trustworthy entity to acquire personal information like usernames and passwords), account takeover (illegally accessing someone’s … Read the full article →. Digital in Southeast Asia in July 2019 DataReportal. All data on the total visits on desktop and mobile web in this study were taken from global traffic figures from the respective websites as of April 2019 from SimilarWeb. Unicorns of ASEAN: Lazada × Includes details of spends by category, leading online retailers, and forecasts for the future. The latest data from the APJII suggests that the number of internet users in the country has grown by 20 percent over the past 2 years, equating to an increase of roughly 29 million new users. Southeast Asia B2C E-Commerce Market Report 2019: Focus on Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam - ResearchAndMarkets.com September 17, 2019 04:44 AM Eastern Daylight Time This has led many to cancel ‘additional’ plans which are now surplus to their needs, resulting in the reduction in total subscriptions that we see in the annual change data. Interestingly, the US$240 billion GMV figure for 2025 reflects a significant upward revision versus the companies’ previous forecast from 2017, which put the figure at US$200 billion. In their analysis of the full report, KrAsia states that Forrester forecasts a compound annual growth rate (CAGR) of more than 40 percent in the Philippines through to 2023, and a CAGR of almost 20 percent in Indonesia over the same period. The top e-commerce companies in Southeast Asia, Q2 2019 Lazada maintains its leading position with the most monthly actively users (MAU) on its mobile app in four country-specific markets, Q2 2019. GlobalWebIndex reports that more than 9 in 10 Indonesian internet users between the ages of 16 and 64 now make online purchases each month, compared to a global average of 75 percent. This collection of reports and analyses contains everything you need to make sense of the rise of ecommerce in Southeast Asia in 2019. Of the US$240 billion total GMV forecast for 2023, the report states that more than US$100 billion will come from ecommerce. This is partly a consequence of people across the region upgrading to internet-connected smartphone devices. Statista’s Digital Market Outlook (DMO) survey shows that Southeast Asians spent more than US$50 billion online in 2018, with more than half of that spend attributable to travel-related purchases. The post’s author goes on to note that regional spend will grow by more than 20 percent per year over the coming years, to reach a total of US$52.6 billion in 2023 – almost three times the value that the firm projected for total 2018 spend. The number of internet users in the region hit 370 million in January this year, and the online economy is predicted to hit $200 billion by 2025. You can find the complete set of charts for our Digital 2019 Southeast Asia Ecommerce Spotlight report in the SlideShare embed below (click here if that’s not working for you). Projected Value of the Online Economy in Southeast Asia Between 2018 and 2025 DataReportal. Related articles: E-commerce set to dominate the region in 2019. Malaysia, Vietnam, Singapore, and Indonesia also enjoyed annual growth rates in excess of 20 percent, while the Philippines experienced year-on-year growth of 16 percent. Mcommerce Use Amongst Internet Users Aged 16 to 64 by Country in Southeast Asia September 2019 DataReportal. With all sectors taken into account, the GMV of the Internet economy amounted to 3.7% of Southeast Asia’s gross domestic product (GDP) in 2019, up from 1.3% … But how can brands take advantage of all this growth? Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in the Philippines in 2019 and beyond. Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in Singapore in 2019 and beyond. With regional e-commerce players going all out to battle for leadership in each of their geographical markets, consumers across ASEAN can expect to enjoy more value, choice and convenience. Retail E-Commerce in Southeast Asia on a Growth Path. Adopting a multilocal mind-set is in the DNA of Garena Group, based in Singapore. ASEAN: E-commerce set to dominate the region in 2019 2018 was the year e-commerce established itself as one of the region’s fastest growing sectors. Singapore and Brunei have seen smaller increases, but these mature economies already enjoyed relatively high rates of internet penetration, so had less room for growth. At a turning point in terms of Internet and mobile penetration, the population of Southeast Asia is quickly adapting its behaviors to take advantage of new opportunities available in purchasing products and services online. Alibaba started as a platform for suppliers before launching its consumer businesses. Southeast-Asian Consumer Ecommerce Spend by Category January 2019 DataReportal. Brands Shift Their Focus from Data Gathering to Data Utilization. Even if we allow for differences in GDP per capita, Southeast Asia’s online shoppers still trail the global average when it comes to the share of their retail spend that they allocate to online purchases of consumer goods, with the Philippines once again coming in at the bottom of the global rankings. With rapidly increasing numbers of internet users, and even faster growth in ecommerce spend, it’s clear that Southeast Asia represents one of the most compelling opportunities for retail brands anywhere in the world. Includes analysis of platform preferences by device, and a closer look at key players in some of the region’s top ecommerce categories. Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in Thailand in 2019 and beyond. Lazada saw a -12% decline in total average visits when compared to the previous quarter, obtaining 179.7 million visitors in Q1 2019. Southeast Asia’s internet economy booming. 8 Trends That Will Shape Southeast Asia Ecommerce in 2019 March 4, 2019 Market Trend ecommerceIQ, a research unit of aCommerce, predicts the trend of e-commerce in Southeast Asia 1.Brands Shift Their Focus from Data Gathering to Data Utilization The latest data suggest that the Philippines and Thailand have seen more sluggish growth, but this may be due to a lag in reporting, rather than because of any real slowdown in user growth. Shopee and Lazada neck-and-neck on mobile Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in Vietnam in 2019 and beyond. E-commerce in Southeast Asia is behind China and the developed markets of the West, but it is poised to take off in the next five years. The post Southeast Asia e-commerce themes to look out for in 2019 appeared first on e27. Includes details of spends by category, leading online retailers, and forecasts for the future. Shopee takes the reign as the most visited e-commerce platform in Southeast Asia with a total average of 184.4 million visits on desktop and mobile web as of Q1 2019. eMarketer's Projections for Ecommerce Spend Growth by Region in 2019 DataReportal. Data from our latest Global Digital Reports show that more than 400 million people across Southeast Asia use the internet today, accounting for almost 10 percent of the world’s total internet user base. However, these ‘contradictions’ are intentional, and are designed to help readers understand a variety of perspectives on the size of Southeast Asia’s ecommerce market. Statista’s DMO data show that online shoppers in the city state spent more than US$4.1 billion on consumer goods last year, up by more than 35 percent versus 2017. 3 contents of this report 1. global ecommerce overview page 006 2. ecommerce in southeast asia page 034 3. eMarketer reports that total retail sales around the world (offline and online) will top US$25 trillion in 2019, up by more than 4 percent – or more than US$1 trillion – compared to 2018 consumer spend. The Philippines matches the global average at 75 percent, but Singapore comes in just below that average in GlobalWebIndex’s latest round of data, at 73 percent. As people start to access to internet-powered messaging and calling services like WhatsApp, LINE, or Viber, they’re less likely to need multiple mobile subscriptions in order to benefit from intra-network calling or SMS deals. Ecommerce ARPU vs GDP Per Capita by Country January 2019 DataReportal. To put these findings in context, Forrester reports that the region’s total retail sector (online and offline) was worth US$590 billion in 2018, suggesting that online spend currently accounts for barely 3 percent of total retail spend. Each article is packed with essential ecommerce statistics, insights, and in-depth analysis, as well … As a consequence, people across the region have been consolidating their mobile activities into a single subscription plan. The biggest differentiator … By that time, the company predicts that ecommerce purchases will account for 22 percent of total worldwide retail spend – that’s more than $1 in every $5 spent by the world’s consumers. However, despite high levels of ecommerce adoption in the region, per-capita spend in Southeast Asia is still significantly lower than the global average, especially when it comes to purchases of consumer goods. What’s more, growth seems to be consistently strong in each of the individual country markets across the region. Please click the link in the email we just sent you to confirm that you’d like to receive emails from us, and to activate your subscription. Cambodia and Timor-Leste have both seen a similar pace of growth, but both countries started from a much lower base. eMarketer's Projections for Retail Ecommerce Spend Between 2017 and 2023 DataReportal. In 2018, there were 37.75 million eCommerce users in the Philippines, with an additional 18.02 million users expected to be shopping online by 2022. The company ranks the Philippines, Malaysia, and Indonesia in its top 10 ecommerce growth markets for 2019, and forecasts an annual increase of more than 30 percent in the Philippines. Includes details of spends by category, leading online retailers, and forecasts for the future. Online retail sales volume in Indonesia highest in Southeast Asia The leading economy among the six nations included in the report is Indonesia, one of the most populous countries in the world. When we take a closer look at other online shopping categories, an even more compelling growth story starts to emerge. Over the past three years, it has been the most dynamic sector of the digital economy accounting for close to US$11 billion in gross merchandise value (GMV) in 2017, exceeding US$23 billion in 2018. Southeast Asia is experiencing rapid growth of the Internet, digital, social media and mobile activities. With more than 400 million Internet users in and double-digit growth in most segments and most countries of the region, the digital sector is booming and attracting a lot of interests. We assist businesses and brands to manage all aspects of their online business from developing their online store to managing product sales across multiple marketplaces including warehousing, delivery, payment, marketing and order management. Includes analysis of infrastructural issues, cultural and religious considerations, societal trends, mobile payments and the rise of ‘alternative’ financial solutions, and more. However, the company’s research also shows that shoppers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam spent a combined US$23.7 billion on online consumer goods purchases in 2018, representing a 27 percent year-on-year increase. At 58 percent, Vietnam is ahead of the global average of 52 percent, but Singapore comes in just below that average, at 51 percent. In this first article, we’ll analyse Southeast Asia’s digital landscape and ecommerce market in a global context. Ecommerce Use Amongst Internet Users Aged 16 to 64 by Country in Southeast Asia September 2019 DataReportal. Second largest country in Southeast Asia, the Philippines is a large and rapidly developing market for e-commerce. In the meantime, if you’d like to take a closer look at the broader digital landscape of each country in the region, click the links below to read our latest local digital reports: Digital, Digital 2019, Specialist, Analysis, Digital 2019 Ecommerce Spotlight Southeast Asia, Simon Kemp, Sarah Moey, Ecommerce, Southeastern Asia, Asia, APAC, Digital, Digital 2019, Analysis, Specialist, Esports, Global, Digital 2019 Q3 Global Digital Statshot, Digital 2019 Global Digital Overview Report, Digital 2019 Ecommerce Spotlight Southeast Asia. As the 2018 report’s authors note, Southeast Asia is experiencing “such drastic market acceleration” that they felt the need to increase their projections by a hefty 20 percent. Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in Malaysia in 2019 and beyond. Access to the full report is restricted to the firm’s paying customers, but an associated blog post makes some of the headline numbers available to the public. However, this reduction in subscriptions should not be interpreted as a decline in the number of individuals using mobile devices. not including spend on travel or digital media – Singapore experienced the fastest growth in spend of any of the world’s larger economies in 2018. Read the full article →, Regional overview part 3: the retail brands and platforms that are attracting the greatest interest from Southeast Asia’s online shoppers. _ Photo by mahda doglek on Unsplash . Read the full article →, Regional overview part 2: what consumers across Southeast Asia are buying online, including annual spends by category, and year-on-year growth trends. Despite some differences across the estimates and forecasts detailed above, they all seem to agree on one thing: Southeast Asia’s ecommerce opportunity is growing rapidly. Growth in the field is being driven by changes in consumer behaviour across the e-commerce, online travel, ride-hailing and online media sectors, the e-Conomy SEA 2019 report showed. Hundreds of millions of people across Southeast Asia are already shopping online, and the region enjoys some of the highest rates of ecommerce adoption in the world. Don’t worry, we hate spam too. Statista reports that Thailand’s ecommerce market is growing faster than any other country in its global DMO study, with total online consumer spend in the country up by 25 percent in just 12 months between 2017 and 2018. e-Conomy SEA is a multiyear research program launched to shed light on the Internet economy in Southeast Asia. The company’s Internet platform is transforming many of the day-to-day transactions performed throughout Southeast Asia—creating local top-up networks to digitize cash, combining chat messaging with forms of payments and content, and leveraging social-media networks to drive e-commerce. Much of this growth in internet users has come from Indonesia, which is also home to Southeast Asia’s largest population. 1. The blog post reveals that 144 million people across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam made online purchases in 2018, with a total retail value of US$18.7 billion. In future articles, we’ll go on to look at the region’s top ecommerce players and explore key opportunities and challenges, before breaking the opportunities down by country. We’ll take a closer look at Statista’s DMO data broken down by country and by category in future articles in this series, so be sure to check back over the coming days for those. Thailand, Malaysia, and Vietnam are all ahead of the global average too. Includes details of spends by category, leading online retailers, and forecasts for the future. Just over a decade ago, almost four in five Southeast … Ecommerce Activities in Southeast Asia September 2019 DataReportal. You’ll also find details of leading retail brands and platforms in Southeast Asia’s ecommerce industry, as well as forecasts and predictions for the future. 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